Good news is, there’s a better, more reliable way to get Googlebot to recrawl your site ahead of your standard crawl rate, and it’s 100 percent Google-endorsed.Last year, Google updated “Fetch as Googlebot” in Webmaster Tools (WMT) with a new feature, called “Submit URL to Index,” which allows you to submit new and updated URLs that Google themselves say they “will usually crawl within a day.“ For some reason, this addition to WMT got very little fanfare in the SEO sphere, and it should have been a much bigger deal that it was.
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There are plenty of reasons why you’d want Googlebot to recrawl your website ahead of schedule.
Maybe you’ve cleaned up a malware attack that damaged your organic visibility and want a clean bill of health so rankings recover faster; or maybe you’ve implemented site-wide canonical tags to eliminate duplicate content and want these updates sorted out quickly; or you want to accelerate indexing for that brand new resources section on your site.
Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages.
But over time, the web has evolved, and search engines have evolved along with it - and developed better ways of gauging website authority.
As a result, we were able to solve the issue in a few days and traffic rebounded almost immediately.
I also believe that submitting multiple “internal link hub” type URLs for Google to crawl — including the HTML site map and an extensively linked-up resources page — really helped speed up recovery time.
The company had been testing these updates in beta over the course of the last few month and it’s now ready to move them into production.
Users will still be able to switch back and forth between the new and old reports, though.
If Google is able to fetch the URL successfully, you’re then granted access to use the “Submit URL to Index” feature.