In an age where endless attempts of innovation and out-of-the-box thinking are swarming our daily lives, a back to basics approach comes as a breath of fresh mountain air.
Enter Woolrich’s latest campaign – UTAH: a campaign that focuses and is built around characters residing in Eden, Utah.
COS is going back to where it all started by re-opening its Kurfürstendamm store in Berlin.
The stores interior goes in line with the brand aesthetic by combining functionality and design, creating a contrast interior of blonde wood against concrete and marble.
A brand’s advertising campaign has a very specific aim in mind –as a carefully crafted fusion of the brand’s core values and signature visual codes, this collection of references is meant to encapsulate and appeal to its archetypal customer.
The importance of people and space, the balance between work and home life, the melding of style and exploration all became focal points.
For Woolrich, this is about much more than stopping and smelling the roses, it’s about pausing on a long walk to hear stream, feeling the wind on your skin, watching the trees grow and basking in vibrant sunsets.
Men and women took their free time to explore natures splendour in a more recreational setting with backpacking, camping, mountaineering and cycling being just a few of their preferred activities.
From simple wool socks to its famous cold-busting parkas, the brand’s products embrace and highlight the authenticity of the outdoor lifestyle.
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Located north of Salt Lake City and nestled in a lush valley between Snowbasin and Powder Mountain, Eden seems to exert an irresistible force that pulls lovers of the great outdoors towards it effortlessly, inviting them to partake in the vast array of activities it offers.
The campaign aims to embody the effortless equilibrium that characterises the daily lives of Eden’s residents who are all infatuated with the great outdoors in ways totally personal to each and every one of them.
Simply put, this is a celebration of nature’s simultaneously calm and invigorating energy and the endless possibilities it opens up to anyone eager to listen.